Example:
Shoe Name: Nike Dunk SB Low “Purple Pigeons” Size 11.5
Market Price: $200 - $240 Deadstock, $140 - $180 USED (Depends on Condition)
Picture 1 (Click to Enlarge):

As you can see the seller the Title is listed as follows:
“Nike Dunk Low Pro SB LT Graphite/Prism Violet SZ 11.5”
(Tip 1) ERRORS in Listing
Problem: Seller makes the Mistake by not stating the Edition of this Specific Pair of Dunk SBs. Seller Should have stated “Purple Pigeons” instead of the colorway in the Title not the Subtitle.
Results: Item sells for ONLY $75.00 Shipped (Meaning minus shipping and Seller fees (Paypal and Final Value Fees) the seller would only end up pocketing around $45-$50)
(Tip 2) FEEDBACK
Buyer:
As a buyer when you come across a listing that has incorrect keywords similar to this example you should always look for the Sellers feedback. In this case the Sellers feedback is indeed 100% Positive and well over 200. Feedback is extremely essential since it demonstrates the Sellers eBay history and gives you an idea of how each transaction went.
Picture 2 (Click to Enlarge):

(Tip 3) READ THE DESCRIPTION - Look for Guarantee:
Another key aspect would be the description. You should NEVER purchase a pair of Sneakers or any Item in general without reading the Description. The Description is extremely key, it states specific detail about the item. Such as, Condition, Style, Payment, Shipping, etc. The Reason why I pointed this out is because as Buyer you should always look for a GUARANTEE from the seller. When a seller guarantees you something and it so happens to be the item you’ve purchased does not abide buy the Guarantee, you’re basically given a refund automatically.
Picture 3 (Click to Enlarge):
(Tip 4) DO YOUR RESEARCH!
Buyer: the pictures provided are small but are TAGGED. Tagged Pictures show that the Seller has the item IN HAND. As a Buyer on ebay you should always do your research before buying items that are easily counterfeited in today’s world. The Box in the picture after knowing what an authentic bow looks like clearly shows its legitimacy. There are a lot of sites that provide you with Legit checks and So on. For Example: Nike-SB.org
Seller Mistakes: As a seller you should always list clear and high quality photos of your items. There are plenty of Image Hosting Websites that allow you to do this. (Example: www.Photobucket.com) This makes it easier for buyers to look for authenticity. Key angles When Selling Sneakers would be: Left, Right, Toe Box, Heel to Search for Heel Drag, Bottom, Box and of Course a picture of the Inside Tag. (Don’t forget to Tag the Pictures with your Ebay Username)
The buyer who won this pair knows he/she got away like a bandit. I wish I would have known about it. It is all about searching on ebay. There are tons of listings out there with these similar mistakes. It helps when your searching for a pair and do not want to spend the ridiculous Market Price for it. So GO out and take advantage of them BECAUSE I KNOW I WILL!!!
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